About Us

Dan has a wealth of experience within FMCG, where he worked for a decade with Coca-Cola Enterprises, and has since spent much of his energies working within digital and traditional media channels. Recent achievements include building the biggest foreign media group in Thailand, with various websites that between them exceed over 6 million monthly page views, have millions of reach on various social media platforms each month and have mailing lists of approaching 400,000 emails.

Dan quickly ascertained that the future for influencing others online was through using real people to endorse and recommend business messages. Unlike micro-influencers with larger followings, this is about using real, everyday people with their own smaller circle of followers on their own social networks. Real people have a far closer and more intimate relationship with their followers ('friends') and so by pooling these users together through MIA would allow businesses to leverage this opportunity into incredibly powerful campaigns.

Originally educated as a lawyer, Hanspeter Siegrist has had a long and successful career as a serial Entrepreneur and Investor with a strong track record of starting up and leading companies on an international basis. Hanspeter has formulated and executed business strategies, brought a number of innovations to market and developed visions for future developments before the broad market jumped on. Developed and coached businesses around the world in the areas of IT services, software development, manufacturing, property development and hospitality.